[HOOK]
Ranking the entire toothpaste aisle so you can stop standing there reading
boxes.
[A+]
Plain fluoride toothpaste.
The boring one.
Best thing in the aisle and usually the cheapest.
[A]
Sensitivity toothpaste with fluoride.
Same protection, plus it genuinely helps sensitivity if you give it a
couple of weeks.
[A]
Kids fluoride toothpaste at the right amount for their age.
A smear under three, a pea after.
[B]
Hydroxyapatite toothpaste.
Real evidence behind it, genuinely promising.
Fluoride still has decades more data.
[C]
Whitening toothpaste.
Fine if it has fluoride.
It is polishing surface stain, not whitening teeth.
[C]
Kids toothpaste, lower fluoride, matched to their age.
[D]
Fluoride-free natural toothpaste.
You have removed the ingredient that does the work.
[F]
Charcoal toothpaste.
Abrasive, usually no fluoride, and it stains the edges of old fillings
grey.
[LAND IT]
If you remember one word from this whole video, it is fluoride.
Everything else on the tube is marketing.