Shot List & Scripts, v2 · Dr. Shamil Hajee × Megafon
Updated after the August 27 call. Ads shoot first and every one of them now points at your online booking instead of a lead form. Setup 01 becomes an interview rather than a read. Testimonials are in as their own setup. Kill anything that isn't you, it's faster to swap a topic now than to shoot it twice.
The plan at a glance
We batch by set and format, not by topic, so you're not jumping between the purple chair and the waiting room all day. 36 is the shape of the plan, not a quota. We shoot what's in here properly and if a couple of extras fall out of a good conversation, we take them.
Your highest performing format by a distance. Story hooks average 192,716 views across the niche. Now shot as a conversation, not a read.
Patient voice on the left, you on the right. Every one handles a real objection that's costing you cases.
I read the item, you grade it and give one reason. Grades below are starting points, overrule any of them live.
Six cases. I load the images into the notes doc first, then it is fifteen minutes of notes from you.
Pushed to day two so we have a month to collect candidates. Send anything you see, no filter.
Rebuilt after the Aug 27 call. One follower ad plus four treatment ads, each pointing straight at your online booking.
Qadir in person on the day, Natalia self-recorded from Kamloops, plus the one we already have in hand.
Story-hook reels average 192,716 views in the dataset, more than triple the next best hook type. Your purple chair reel wasn't luck, it was the format. That's why Setup 01 stays at six and gets the most set-up time on the day.
Biggest two reels scraped: "I Bet You Didn't Know THIS About Cavities" at 774,422 and "What Causes Those White Dots On Your Tongue" at 270,906. Neither sells a treatment. Both answer something people privately wonder about their own mouth. Ranking 08 opens this lane.
Cheat-sheet style reels pulled 234,793 and 180,145. Agree/disagree framing averages 71,160. That's Setups 02 and 03 validated with real numbers, not a hunch.
You said reaction isn't your thing. The scraped reaction reel did 100,402 and the whitening-reaction cluster averages 62,156. Worth keeping four slots. You only react to things you actually find interesting, we stop assigning them.
We bought the biggest dental chair we could find. And then something happened we did not plan for.
We got it for accessibility. Wider base, more weight capacity, easier to transfer into.
That was the whole reason. One specific problem, one specific solution.
Then I started noticing something.
Nervous patients kept asking to sit in it.
Not because they needed to. Because it did not feel like a dental chair.
There is more room around you. Nothing is right in your face.
You can put your arms down at your sides.
Somebody once told me there is an old dental slogan. We cater to cowards.
I used to think that was a joke.
Now I think it might be the most useful thing we do here.
She sat down in this chair and said, please do not look in my mouth yet.
Twelve years since she had seen a dentist.
Not because she did not care. Because the last time went badly, and every year after that it got harder to walk back in.
That is how it works. Avoidance compounds.
So we did not look in her mouth.
We sat in this chair and talked for twenty minutes.
No instruments. Nothing on the tray. I did not even put gloves on.
She booked a second visit before she left, and that is the one where we actually started.
If it has been years, I already know.
I am not going to make you feel bad about it. That is not a treatment plan, that is just being unpleasant.
Come sit in the chair. We will talk first.
Almost everyone who is scared of the dentist asks me the same thing. Can you just knock me out completely.
And when we actually talk about it, that is never what they want.
Being completely knocked out is a hospital. That is general anaesthetic. There is a tube down your throat helping you breathe.
Nobody wants that for a filling.
What they want is oral sedation. It is a tablet. It goes under your tongue.
You are awake. You are technically aware.
But you are loopy, you are relaxed, and you are not really taking in what is happening.
It is an Ativan. It is the same thing people take before they get on a plane.
That is the whole thing. It just calms your nerves.
We do not do laughing gas here. We do not do IV sedation. We do the tablet, because for most nervous patients that is the one that is actually needed.
You will need someone to drive you home. That is the main catch.
But if the reason you have not been in years is that you cannot face being fully there for it, at the end of the day, that reason has an answer.
People tell me they are scared of the pain. After enough of these conversations, I do not think that is usually true.
Ask someone what actually bothers them and it comes out differently.
It is lying flat while someone stands over you.
It is not being able to talk with your mouth open.
It is not being able to see what is happening.
It is not being able to stop it whenever you want.
That is not pain. That is the feeling of being trapped.
Which is why this chair works better than I expected.
More space around you. Less equipment crowding your face. You can sit up more than you would think.
And we agree on a signal before we start. You raise your hand, I stop. Every time, no negotiation.
Freezing solves the pain. It was never really the problem.
Giving you control back is what solves the rest.
If you are nervous about the dentist, here is exactly what happens in the first ten minutes with me. No surprises.
One. You sit down and nothing goes in your mouth. Not a mirror, not a light, nothing.
Two. You tell me what happened last time. I want the bad story, because it tells me what to avoid.
Three. We agree on a stop signal. Hand up, I stop. That is real, not a formality.
Four. I tell you what I am about to do before I do it. Every single step, out loud.
Notice what is missing from that list.
Nowhere in there did I tell you what treatment you need or what it costs.
That is a different conversation and it does not belong in the first ten minutes.
You can sit in that chair, tell me your whole history, and leave without booking anything.
People do it. That is allowed.
The 600-pound reel worked because of the specifics, not the dentistry. Same rules here. If a detail feels too small to mention, it is probably the one that lands.
Axis: does it actually work, and will it hurt you. Every one of these is something a patient has told me they are doing.
The pattern? The stuff that works fastest is also the stuff that is supervised. That is not a coincidence and it is not me upselling you.
Axis: how much damage it actually does to a child's teeth. Not how unhealthy it sounds.
If you take one thing from this. It is not how much sugar. It is how long it stays on the teeth.
Axis: results, comfort, and how likely it is to go wrong. Balanced take, we are not running down braces.
The top two are both A grade. That is the actual answer. Which one is right depends entirely on your bite, and anyone who tells you otherwise before scanning you is guessing.
Axis: best to worst for your child's teeth.
Almost nothing at the top of this list costs real money. The bottom three are the ones parents do not realise are on the list at all.
Land the reel on this, added Aug 27. When I asked why before the first birthday, you did not talk about cavities. You said the point is getting them into the clinic, letting them hear the sounds, see you, lie in the chair. Normalising it so the fear never forms in the first place. That is the ending. It also ties this reel straight back to the purple chair block, because every nervous adult in Setup 01 is someone this did not happen to.
Axis: how clean your teeth actually get. Not how much it costs.
The most expensive item is not first and the cheapest is not last. It is almost entirely about pressure and time.
Axis: does it prevent decay. That is the actual job of toothpaste.
If you remember one word from this whole video, it is fluoride. Everything else on the tube is marketing.
Axis: harmless and useful, all the way down to please stop.
One A grade out of eight. That is roughly the hit rate of dental advice on the internet.
Axis: how fast you should actually do something about it.
Most of this list is worth a mention at your next visit. The last two are the reason I am making this video.
This one is on me before it is on you. You asked on the call whether I could just drop the image links in, and I can. So the order is: I upload the before and afters into the folder with proper file names and put the links straight into the Case Notes doc against each of the six cases. Then it is fifteen minutes of your time to fill in the notes. You should not have to go hunting for your own images. I will message you when it is ready.
The specific thing about this case. Not "here is a before and after." Something like "she had been hiding this one tooth in every photo for nine years."
What was going on, in your words, looking at the iPad. What the patient said about it matters more than the clinical description.
Plain language. What treatment, roughly how long. No jargon that needs explaining.
Image goes full screen. You react to it. Let the picture do the work, do not talk over it.
The human line. What changed for them, not what changed in their mouth.
Off day one, agreed on the Aug 27 call. There was no point shooting reaction reels with nothing to react to, so the whole setup moves to Sep 24. That buys three weeks of collecting instead of scrambling. It goes both ways now: anything that crosses your feed, send it to me, and anything that crosses mine, I send to you. No filter either direction, we sort out which ones are worth doing when we have a pile.
The data is still against you on this one. The reaction reel in our scrape did 100,402 views and the dentist-reacts cluster averages 62,156. You only react to things you genuinely find interesting, we stop assigning them.
The lead form is done. You said it straight: "the Book Now going to the lead page, that's just not working for us, the link to go to our online booking is much better." So we stop sending paid traffic to a form and send it to the thing that actually books people.
And we stop running one ad at everybody. The last six months were deliberately broad, to get leads in the door and get the name out. That did its job. Now we split it by treatment, so the person who clicks an implants ad lands on the implants appointment, and nobody has to translate anything in between.
I am a dentist in New Westminster and I have decided to start showing people what actually happens back here.
Not ads. Not before and after photos on a loop.
The real stuff. Why some people are terrified of this chair and what we do about it.
Which whitening products are worth it and which ones are wrecking your enamel.
What I would actually tell my own family if I saw it in their mouth.
If you have ever put off a dental appointment, this page is probably for you.
Give us a follow. That is the whole ask.
Two people sat in my chair this month, heard the price for Invisalign, and walked straight out. I don't blame them, nobody had shown them there was more than one number.
Every place I've been just pushes the expensive one. So here's what I actually do: I show you the $500 option, and I show you the $5,000 option. You decide what makes sense for your life.
Not everybody needs the full treatment. If you've had braces before, or you've already been through Invisalign once, the fix is usually smaller, shorter time, lower cost. That's what the consultation is for.
And if you pick the cheaper one? You're still my patient. I'm not going anywhere.
Come in, we'll look at your teeth together, and I'll show you both options. Book your Invisalign consult, right on our website.
If you've got a gap in your smile you've had for years, you've probably stopped thinking of it as something that can be fixed.
Most people wait a long time on this one. They cover their mouth, they avoid photos, and they figure that's just how it is now.
An implant replaces the tooth, root and all. It's not fast, and I'm not going to tell you it is. We take the time to do it right, so it lasts. But I'll walk you through exactly what happens, step by step, and what the timeline actually looks like for your mouth. No guessing, no surprises halfway through.
If you've been living around a missing tooth, come talk to me. Book your implant consult, right on our website.
If you just moved to New West, or your old dentist retired on you, you're not alone. I meet somebody new every week who hasn't had a checkup in way too long, and they always say the same thing: I just never got around to finding a new one.
That's what we're here for. Cleanings, checkups, the whole family, kids included.
We like to see kids from their very first tooth, even before that first birthday. Not because there's usually anything to fix, it's so they get used to the sounds, meet the team, and sit in the chair before they ever need anything done. That's how you raise a kid who isn't afraid of the dentist.
Come get to know us. Book a checkup for you or your family, right on our website.
Everybody wants a whiter smile, and almost everybody's already tried something off a shelf first.
Strips, charcoal, whitening toothpaste, you name it. Some of it works a little, some of it does nothing.
Professional whitening isn't stripping your enamel, it's lifting the stain out of it. And custom trays are the difference, because the gel sits on your teeth, not on your gums.
Right now, we're running 50% off a custom set of whitening trays.
Book in this month and get your custom trays, right on our website.
This came out of the call and had no home in the shot list, so it gets its own setup. Two new ones plus the one already in hand. These run behind the treatment ads alongside the before and afters.
Shot in the purple chair while that set is already lit. No extra setup time.
Hi Natalia, hope you are well. I have got a favour to ask. It would really help us if you could record a quick thirty or forty five second video about your experience here. What you were struggling with, what we did, and what you would say to anyone on the fence about coming in.
Vertical, held up like a FaceTime call. Not landscape. If she films it sideways we cannot use it in a reel and we have to ask her twice, which nobody enjoys.
Raw file straight to you, you forward it to me, I cut it.
One thing came off this list on Aug 27. The booking funnel was parked here as an idea. It is now decided and it is the whole basis of Setup 06.
Renaming the option on the ClearDent booking page and moving it to the top of the list.
Showed no slots inside the 14-day booking window. Would need other doctors opened up, or a held slot that reception reschedules by phone.
Book online instantly moved to the top, and dropping Linktree for Instagram native multi-link.
Washington State and near-border, Instagram, $30 to $40 a day. Angle is treatment in Canada at a meaningful discount, plus the chair for comfort and space.
East Vancouver, plus a separate Fraser Valley and Abbotsford set.
Free checkup plus a free toothbrush, the version already running in Squamish and Poco. Complements the New West campaigns rather than competing with them.
The building down the street that already sends patients. A few weeks out.
Before Sep 3
Two of these are mine and they come before yours, so you are not waiting on a doc you cannot fill in yet.
Uploaded, named properly, links dropped against each of the six cases. You asked for this on the call. Until it is done you cannot do your bit, so it is first.
Fifteen minutes once my images are in. What was going on, what you did, how long it took, anything memorable about the visit. That last one is the one that makes the reel.
Ask Qadir in for half an hour on Sep 3 and let me know either way by the Monday before. Text Natalia for a self-recorded video, vertical, FaceTime style, thirty to forty five seconds.
Send it the moment you see it, no filter. Three weeks to collect now that Setup 05 is on day two. I will send you what crosses my feed too.
The four questions in Setup 01 reel 6. Two minutes of talking on the day is enough, I will write it from there.
Day one Thursday Sep 3 at 10am, office closed and empty. Day two Thursday Sep 24 at 10am. Sep 17 does not work, Jay is away. Shooting at Diamond both days despite the construction, the mic handles it and we clean the rest up in post. No exterior or natural-light shots while the scaffolding is up.
Invisalign and Whitening use your actual words from the Aug 27 call. Implants and General/Family didn't come up in detail, so those two are a best guess at your voice. Read all four in Setup 06 before tomorrow and flag anything you wouldn't say.