Shot List & Scripts, v1 · Dr. Shamil Hajee × Megafon
Updated after the August 20 call, with Dr. Hajee's clinical notes merged in. Every cloning reel is a full back-and-forth. Every ranking has real items and starting grades to react to. Kill anything that isn't you, it's faster to swap a topic now than to shoot it twice.
The plan at a glance
We batch by set and format, not by topic, so you're not jumping between the purple chair and the waiting room all day. Two blocks are waiting on you before we can script them, and they're flagged in gold. Everything else below is ready to shoot.
Your highest performing format by a distance. Story hooks average 192,716 views across the niche. This is the vein.
Patient voice on the left, you on the right. Every one handles a real objection that's costing you cases.
I read the item, you grade it and give one reason. Grades below are starting points, overrule any of them live.
Waiting on your 5 or 6 cases. Script frame is built, we drop your stories into it.
Waiting on videos from you. Fallback topics are listed if nothing lands by Thursday.
One follower ad, one rebuilt Smile Assessment ad, two retargeting cuts from footage we already have.
Story-hook reels average 192,716 views in the dataset, more than triple the next best hook type. Your purple chair reel wasn't luck, it was the format. That's why Setup 01 stays at six and shoots first.
Biggest two reels scraped: "I Bet You Didn't Know THIS About Cavities" at 774,422 and "What Causes Those White Dots On Your Tongue" at 270,906. Neither sells a treatment. Both answer something people privately wonder about their own mouth. Ranking 08 opens this lane.
Cheat-sheet style reels pulled 234,793 and 180,145. Agree/disagree framing averages 71,160. That's Setups 02 and 03 validated with real numbers, not a hunch.
You said reaction isn't your thing. The scraped reaction reel did 100,402 and the whitening-reaction cluster averages 62,156. Worth keeping four slots. You only react to things you actually find interesting, we stop assigning them.
We bought the biggest dental chair we could find. And then something happened we did not plan for.
We got it for accessibility. Wider base, more weight capacity, easier to transfer into.
That was the whole reason. One specific problem, one specific solution.
Then I started noticing something.
Nervous patients kept asking to sit in it.
Not because they needed to. Because it did not feel like a dental chair.
There is more room around you. Nothing is right in your face.
You can put your arms down at your sides.
Somebody once told me there is an old dental slogan. We cater to cowards.
I used to think that was a joke.
Now I think it might be the most useful thing we do here.
She sat down in this chair and said, please do not look in my mouth yet.
Twelve years since she had seen a dentist.
Not because she did not care. Because the last time went badly, and every year after that it got harder to walk back in.
That is how it works. Avoidance compounds.
So we did not look in her mouth.
We sat in this chair and talked for twenty minutes.
No instruments. Nothing on the tray. I did not even put gloves on.
She booked a second visit before she left, and that is the one where we actually started.
If it has been years, I already know.
I am not going to make you feel bad about it. That is not a treatment plan, that is just being unpleasant.
Come sit in the chair. We will talk first.
Most people do not know they can be sedated for a regular dental appointment.
It is called oral sedation. It is a tablet. It goes under your tongue.
This is minimal sedation. You are awake and you are aware.
But you are loopy, you are relaxed, and you are not really aware of what is happening.
For most people with real anxiety about this, that is the part that matters.
If you want to be completely knocked out, that is a hospital setting. That is general anaesthetic, and it is a much more involved procedure.
We do not do laughing gas here. We do not do IV sedation.
We do the tablet. For most nervous patients, that is the one that is actually needed.
You will need someone to drive you home. That is the main catch.
But if the reason you have not been in years is that you cannot face being awake for it, that reason has an answer.
People tell me they are scared of the pain. After enough of these conversations, I do not think that is usually true.
Ask someone what actually bothers them and it comes out differently.
It is lying flat while someone stands over you.
It is not being able to talk with your mouth open.
It is not being able to see what is happening.
It is not being able to stop it whenever you want.
That is not pain. That is the feeling of being trapped.
Which is why this chair works better than I expected.
More space around you. Less equipment crowding your face. You can sit up more than you would think.
And we agree on a signal before we start. You raise your hand, I stop. Every time, no negotiation.
Freezing solves the pain. It was never really the problem.
Giving you control back is what solves the rest.
If you are nervous about the dentist, here is exactly what happens in the first ten minutes with me. No surprises.
One. You sit down and nothing goes in your mouth. Not a mirror, not a light, nothing.
Two. You tell me what happened last time. I want the bad story, because it tells me what to avoid.
Three. We agree on a stop signal. Hand up, I stop. That is real, not a formality.
Four. I tell you what I am about to do before I do it. Every single step, out loud.
Notice what is missing from that list.
Nowhere in there did I tell you what treatment you need or what it costs.
That is a different conversation and it does not belong in the first ten minutes.
You can sit in that chair, tell me your whole history, and leave without booking anything.
People do it. That is allowed.
The 600-pound reel worked because of the specifics, not the dentistry. Same rules here. If a detail feels too small to mention, it is probably the one that lands.
Axis: does it actually work, and will it hurt you. Every one of these is something a patient has told me they are doing.
The pattern? The stuff that works fastest is also the stuff that is supervised. That is not a coincidence and it is not me upselling you.
Axis: how much damage it actually does to a child's teeth. Not how unhealthy it sounds.
If you take one thing from this. It is not how much sugar. It is how long it stays on the teeth.
Axis: results, comfort, and how likely it is to go wrong. Balanced take, we are not running down braces.
The top two are both A grade. That is the actual answer. Which one is right depends entirely on your bite, and anyone who tells you otherwise before scanning you is guessing.
Axis: best to worst for your child's teeth.
Almost nothing at the top of this list costs real money. The bottom three are the ones parents do not realise are on the list at all.
Axis: how clean your teeth actually get. Not how much it costs.
The most expensive item is not first and the cheapest is not last. It is almost entirely about pressure and time.
Axis: does it prevent decay. That is the actual job of toothpaste.
If you remember one word from this whole video, it is fluoride. Everything else on the tube is marketing.
Axis: harmless and useful, all the way down to please stop.
One A grade out of eight. That is roughly the hit rate of dental advice on the internet.
Axis: how fast you should actually do something about it.
Most of this list is worth a mention at your next visit. The last two are the reason I am making this video.
Blocked until you upload cases. Folder and a short notes doc are already set up, links at the bottom of this page. Five or six cases, mixed. The script frame below is identical for every case, so the moment your notes land these are written same day.
The specific thing about this case. Not "here is a before and after." Something like "she had been hiding this one tooth in every photo for nine years."
What was going on, in your words, looking at the iPad. What the patient said about it matters more than the clinical description.
Plain language. What treatment, roughly how long. No jargon that needs explaining.
Image goes full screen. You react to it. Let the picture do the work, do not talk over it.
The human line. What changed for them, not what changed in their mouth.
The data is against you on this one. The reaction reel in our scrape did 100,402 views and the dentist-reacts topic cluster averages 62,156. You said it is not your thing and you would rather rank. Fair compromise: you only react to things you genuinely find interesting, we stop assigning them. Send anything that shows up in your feed and I will build around it.
I am a dentist in New Westminster and I have decided to start showing people what actually happens back here.
Not ads. Not before and after photos on a loop.
The real stuff. Why some people are terrified of this chair and what we do about it.
Which whitening products are worth it and which ones are wrecking your enamel.
What I would actually tell my own family if I saw it in their mouth.
If you have ever put off a dental appointment, this page is probably for you.
Give us a follow. That is the whole ask.
Open on the thing that stops people booking, which is not the dentistry, it is not knowing what it will cost.
Your "$500 option and the $5,000 one" line goes here. It is the strongest thing you said on the call and it belongs in the ad, not just in the room.
Free scan, no obligation, you leave with options and a number rather than a treatment plan you feel cornered into.
Lead form. New qualifying questions attached.
Idea is to stop sending ad traffic to the LeadPace calendar and redirect to the ClearDent booking page instead, so the insurance step filters for people who actually show. Four appointments tagged "Megafon lead," none showed. Trade-off is cost per lead rising from roughly $36.
Renaming the option on the ClearDent booking page and moving it to the top of the list.
Showed no slots inside the 14-day booking window. Would need other doctors opened up, or a held slot that reception reschedules by phone.
Book online instantly moved to the top, and dropping Linktree for Instagram native multi-link.
Washington State and near-border, Instagram, $30 to $40 a day. Angle is treatment in Canada at a meaningful discount, plus the chair for comfort and space.
East Vancouver, plus a separate Fraser Valley and Abbotsford set.
Free checkup plus a free toothbrush, the version already running in Squamish and Poco. Complements the New West campaigns rather than competing with them.
The building down the street that already sends patients. A few weeks out.
Before Thursday
Everything else is ready. These four unblock the last ten reels.
Straight into the folder linked below, with the short notes doc filled in. Uppers, lowers, crossbite, crowding, whitening. Variety beats perfection. This unblocks all six of Setup 04.
Send it the moment you see it, no filter. This unblocks Setup 05, which is currently running on fallbacks.
The four questions in Setup 01 reel 6. Two minutes of talking on Thursday is enough, I will write it from there.
Day one Thursday Aug 27 at 10am, office closed and empty. Day two Thursday Sep 10 at 10am. Pre-shoot check-in Wednesday Aug 26 at 2pm. The second dentist could not make Aug 27, so he is the target for Sep 10 in the purple chair.